WANDEROVER
Rethinking the Layover Experience
When Aeroporti Di Roma approached us to define their Fly & Visit Rome service, we saw an opportunity to do more than create a campaign—we saw a chance to redefine how the world thinks about layovers. Enter WanderOver: a concept we proudly coined, blending the irresistible thrill of Wanderlust with the often-overlooked reality of Layovers. The mission? To turn Rome’s layovers into WanderOvers—a seamless fusion of discovery, culture, and memorable moments. Through this campaign, we transformed the perception of layovers from a necessary inconvenience into the very first chapter of an unforgettable journey. From inspiring video storytelling to strategic positioning, we showcased Aeroporti Di Roma as not just a European hub of excellence but as the ultimate gateway to Rome’s beauty and vibrancy.
- BRAND STRATEGY
- BRAND CONTENT
- DESIGN & ART DIRECTION
- DIGITAL
- STORYTELLING
- ADV
- AEROPORTI DI ROMA
- BEST SPOT WEB MEDIAKEY 2024
What We Did
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A New Word, A New Idea: At the heart of the campaign lies WanderOver, a term we created to encapsulate the transformative potential of ADR’s Fly & Visit Rome service. It’s more than a word—it’s a mindset.
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Multi-Subject Campaign: We crafted three dynamic video stories, each highlighting how a layover in Rome can become a rich cultural experience. From iconic landmarks to hidden gems, the campaign showcased the magic of Rome and ADR’s premium offerings.
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Targeted Messaging: Tailored for an international audience, we blended bold creativity with strategic clarity, connecting deeply with frequent flyers and first-time visitors alike.
The Impact
The results speak for themselves: WanderOver not only captured the imagination of travelers but also won the First Prize at the Key Awards for Best Web Campaign. This is proof that when creativity and purpose align, extraordinary things happen.
With WanderOver, we didn’t just create a campaign—we set a new standard for how airports can inspire, delight, and engage travelers. Because at Aeroporti Di Roma, even a layover can become the highlight of your journey.
Key Takeaway
Layovers aren’t downtime—they’re opportunities. With WanderOver, we showed the world that the journey starts the moment you land in Rome.
