SERIE A WOMEN

Serie A Women is a brand transformation project that redefined the identity of the entire Italian professional women’s football ecosystem, supporting its growth both on and off the pitch.
We developed a new brand platform, from the naming and logo to the sonic brand identity, building an identity system capable of representing the energy, ambition and continuous evolution of the FIGC division.
The project established a comprehensive brand architecture designed to provide consistency and recognisability across the different leagues and competitions, while maintaining a shared yet distinctive language.
The identity was applied across every touchpoint: field-of-play materials, broadcast graphics, digital and social channels, and editorial applications.
We also designed the official competition trophies, transforming them into iconic elements of the new brand system. Our work continued with institutional and social communication campaigns, as well as the design and creative direction of the League’s annual event, created to celebrate the leading figures, achievements and values of the movement.
A strategic and creative journey that helped build a strong, consistent and scalable identity, capable of supporting the growth and positioning of Serie A Women.