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SERIE A BRAND

We created a new brand identity for Lega Serie A, Italy’s top professional soccer league, celebrating the brand’s new positioning and global reach.

A capital “A” forms a multifaceted diamond, its facets reflecting the many elements needed to create one of the world’s most popular soccer competitions.

Services
  • BRAND IDENTITY
  • DESIGN & ART DIRECTION
  • BRAND CONTENT
Commission
  • LEGA SERIE A

The brand transformation affected Lega Serie A’s entire visual identity system for TV, web and social networks, and was conceived as a unique language.

We worked closely with the brand architecture, which includes the national Coppa Italia competition, Italy’s youth league championships, and Lega Serie A.