Keeping racism out of the stadiums, and beyond. We developed and promoted the first Serie A League campaign against racism, from its launch at the start of the 2020-21 championship, developing the concept, identity and architecture of Keep Racism Out, which forms part of a broader CSR programme launched within the Serie A League to combat racism.
- BRAND IDENTITY
- DESIGN & ART DIRECTION
- BRAND CONTENT
- LEGA SERIE A
A strategic and creative idea has given rise to a global symbol that defies intolerance and promotes inclusion in the world of football. The campaign identity also encompasses all Serie A and Unar activities related to football, sport, and anti-racism, engagements with the Ambassadors and the Junior Tim Cup. The shirt we designed, updated every year and that has by now become a symbol of the campaign and its associated initiatives, also has a virtual presence in the EA Sports FC video game.