MATERA 2019

Viandà, ammerè, 'mbevùsc: come, see, experience… This advertisement – created for Invitalia following a direct request from the Italian Prime Minister’s office and the Italian Ministry for Southern Italy – evolved as a journey to discover Matera, the European Cultural Capital of 2019. The video is aimed at an international audience, and was broadcast through Italy’s “Trenitalia Grandi Stazioni” TV network, as well as across social networks.