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GENERALI FAIRY TALES

Can you talk about a practical subject like insurance and still inspire people to dream? Generali Italia relied on Ragù to lend a touch of fantasy to a traditionally humdrum topic, leveraging the language of fairy tales to show how the right insurance policy can guarantee happy endings, even for unforeseeable events.

Services
  • Film
  • Brand Strategy
  • Digital
Commission
  • GENERALI GROUP
Awards
  • MEDIA KEY AWARD 2018 SHORT LIST