GENERALI FAIRY TALES
Can you talk about a practical subject like insurance and still inspire people to dream? Generali Italia relied on Ragù to lend a touch of fantasy to a traditionally humdrum topic, leveraging the language of fairy tales to show how the right insurance policy can guarantee happy endings, even for unforeseeable events.
Services
- DIGITAL
- STORYTELLING
- BRAND CONTENT
Commission
- GENERALI GROUP
Awards
- MEDIA KEY AWARD 2018 SHORT LIST
