BROTHERS IN ARMY
We created the first docureality to describe Italian military training to the general public, telling the stories of twelve boys focused on a common goal. Our aim was to enhance the Italian army’s public image and standing in Italians’ minds by celebrating real people who choose the challenging path of military service.
Services
- BRAND STRATEGY
- BRAND CONTENT
- STORYTELLING
Commission
- DMAX
![](/site/assets/files/1476/ragu_brothers_in_army_02.1280x0p50x50.jpg)
![](/site/assets/files/1477/ragu_brothers_in_army_03.1280x0p50x50.jpg)
![](/site/assets/files/1478/ragu_brothers_in_army_04.1280x0p50x50.jpg)
![](/site/assets/files/1479/ragu_brothers_in_army_05.1280x0p50x50.jpg)
![](/site/assets/files/1481/ragu_brothers_in_army_07.1280x0p50x50.jpg)
![](/site/assets/files/1482/ragu_brothers_in_army_08.1280x0p50x50.jpg)