MenuClose

SERIE A BRAND

We have developed a new brand identity for the Serie A League that promotes the brand to a global audience, in keeping with the concept of its new international positioning.

Like a diamond with its various facets, each contributing to producing one of the most eagerly anticipated sporting spectacles for football enthusiasts worldwide.

Services
  • BRAND IDENTITY
  • DESIGN & ART DIRECTION
  • BRAND CONTENT
Commission
  • LEGA SERIE A

The brand transformation encompassed the entire visual identity system for TV, the web, and social media channels, designed to form part of a single language. We have taken particular care with the brand architecture that, in addition to the Serie A League championship, also includes Coppa Italia, Supercup, and the Primavera TIM Competitions.

A highly strategic project that we have been working on since 2019, and that has allowed us, at various stages, to identify the purpose, values and pillars of storytelling, creating narrative themes that have brought a new brand essence to the fore. An ongoing evolution that adds content, depth, and substance to one of the most beloved brands in Italy and the world.